Advertising Campaign Strategy A Guide to Marketing Communication Plans By Parente (3rd, Third Edition)
Book Details
Author(s)Donald Parente
PublisherSouthWestern
ISBN / ASINB003P37JZ8
ISBN-13978B003P37JZ5
MarketplaceFrance 🇫🇷
Description
This leading text not only illustrates what effective advertising campaigns are, but also demonstrates how to successfully execute them.

