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Advertising and Integrated Brand Promotion

AuthorThomas C. O'guinn, Chris T. Allen & Richard J. Semenik
PublisherSouth-Western Cengage Learning
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Book Details

Author(s)Thomas C. O'guinn, Chris T. Allen & Richard J. Semenik
PublisherSouth-Western Cengage Learning
ISBN / ASIN0324569408
ISBN-139780324569407
MarketplaceFrance  🇫🇷

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Advertising and Integrated Brand Promotion
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