Winning Reputations: How to Be Your Own Spin Doctor
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Book Details
Author(s)
Chris Genasi
Publisher
Palgrave Macmillan
ISBN / ASIN
0333963652
ISBN-13
9780333963654
Marketplace
United Kingdom 🇬🇧
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Description
Winning Reputations: How to Be Your Own Spin Doctor provides practical advice on how to manage your personal PR, in order to develop your career, promote your business, or cary out campaigns for change. It focuses upon reputation as the key to world-class individuals, companies, and great brands, and includes many compelling examples and cases, as well as a toolkit and a plan for building one.
