A Student's Guide to Business Studies

This is a text for all aspects of the senior secondary syllabus in business studies, suitable for A and AS levels in England and Wales, as well as for selected post-secondary and tertiary courses. It could also be used for Scottish Higher subjects in finance and economics, and information and management. It covers marketing, management, accounting/finance and economic analysis. The appendices include technical information on mathematical and statistical techniques suitable for business appraisal and prediction of performance. Case studies are included in each chapter, with exercises, as well as exam style questions throughout.