Balanced Scorecard (Instant Manager)
Book Details
Author(s)Dr. Mike Bourne, Pippa Bourne
PublisherHodder & Stoughton
ISBN / ASIN0340946490
ISBN-139780340946497
CategoryBusiness & Economics
MarketplaceFrance 🇫🇷
Description
The Balanced Scorecard has gained attention steadily over the last 15 years and is becoming more mainstream as a strategy management tool. After an explanation of what the Balanced Scorecard is, this guide offers strengths and weaknesses of this approach to performance management. Next, readers are told how to design and implement appropriate measures and how to use the measures to manage, concluding with alternative approaches to performance measurement.

