The First Hundred Million (Popular Culture in America Series)

E. Haldeman - Julius was basically a mail order, direct marketing book seller who sold hundreds of millions of books. It's an incredible story and most of what he offers in this book is still relevant today. I use it as my primary tool for brainstorming book and article titles.

E. Haldeman-Julius tells everything about his business.

Highly recommended for writers, book authors, ebook sellers.