Making Customer Satisfaction Happen
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Book Details
Author(s)
R. M. McNealy
Publisher
Springer
ISBN / ASIN
0412786303
ISBN-13
9780412786303
Marketplace
France 🇫🇷
Description
This book provides the focus for an organisation's Total Quality Management process; the achievement of `world-class' customer satisfaction. The book draws exclusively from actual case studies of world leading companies.
