Beep! Beep!: Competing in the Age of the Road Runner
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Book Details
Author(s)
Chip R. Bell, Oren Harari
Publisher
Business Plus
ISBN / ASIN
0446676543
ISBN-13
9780446676540
Marketplace
France 🇫🇷
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Description
This management handbook teaches readers how to outperform, outsmart and outrun your competition by successfully adapting to the changing business climate. The authors use the cartoon characters of Wile E. Coyote and the Road Runner as a metaphor for business managers seeking marketplace victories.
