Chief Culture Officer: How to Create a Living, Breathing Corporation
Book Details
Author(s)
Grant McCracken
Publisher
Basic Books
ISBN / ASIN
0465022049
ISBN-13
9780465022045
Availability
Expédition sous 1 à 2 jours ouvrés
Sales Rank
#83,861
Marketplace
France 🇫🇷
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Description
Chief Culture Officer Introduces culture to bottom-line business plans. This title argues that every company needs a Chief Culture Officer (CCO) - that's how important an understanding of culture has become. It shows companies how to train CCO's, how to profit through using them, and why it's essential to have them. Full description
