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New And Improved: The Story Of Mass Marketing In America

Name: New And Improved: The Story Of Mass Marketing In America
Author: Richard S. Tedlow
ISBN: 9780465050246

AuthorRichard S. Tedlow

PublisherBasic Books

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Book Details

Author(s)Richard S. Tedlow

PublisherBasic Books

ISBN / ASIN0465050247

ISBN-139780465050246

MarketplaceFrance 🇫🇷

Description

Traces the emergence of standardized brand-name products for the mass market through corporate confrontations, shrewd financial agreements and inspirational sales programs

New And Improved: The Story Of Mass Marketing In America

Book Details

Description

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