New And Improved: The Story Of Mass Marketing In America
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Book Details
Author(s)
Richard S. Tedlow
Publisher
Basic Books
ISBN / ASIN
0465050247
ISBN-13
9780465050246
Marketplace
France 🇫🇷
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Description
Traces the emergence of standardized brand-name products for the mass market through corporate confrontations, shrewd financial agreements and inspirational sales programs
