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The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters

Name: The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
Author: Joseph Sugarman
ISBN: 9780470051245

Author Joseph Sugarman

Publisher Wiley

Category Paperback

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Book Details

Author(s) Joseph Sugarman

Publisher Wiley

ISBN / ASIN 0470051248

ISBN-13 9780470051245

Availability In Stock

Category Paperback

Marketplace United States

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Description

Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.

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