Operations Management for MBAs with Crystal Ball CD
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Book Details
Author(s)
Jack R. Meredith, Scott M. Shafer
Publisher
Wiley
ISBN / ASIN
0470096934
ISBN-13
9780470096932
Marketplace
India 🇮🇳
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Description
Operations Management for MBAs provides an introduction to the basic concepts of operations management with a strategic, conceptual, and contemporary approach. Specifically written with the needs of MBA students in mind, current topics such as supply chain management, the balanced scorecard, and yield management, as well as those specific to marketing, finance and other majors are explained.
