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The Price is Wrong: Understanding What Makes a Price Seem Fair and the True Cost of Unfair Pricing Buy Now 🇺🇸 Buy Now $24.49 USD www.amazon.com

The Price is Wrong: Understanding What Makes a Price Seem Fair and the True Cost of Unfair Pricing

Author Sarah Maxwell
Publisher Wiley
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Book Details
Author(s) Sarah Maxwell
Publisher Wiley
ISBN / ASIN 0470139099
ISBN-13 9780470139097
Availability Usually ships in 24 hours
Sales Rank #1,948,673
Marketplace United States
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Description
Fair pricing is an issue that affects us all, whether we?re consumers or merchants. Throughout her career, Sarah Maxwell has seen how pricing practices?across a variety of different areas, from mobile phones and airline tickets to prescription drugs and gasoline?impact our everyday lives. Now, with The Price Is Wrong, Maxwell shares her deepest insights on this issue and examines both the psychological and sociological basis of fair pricing.
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