Competitive Advantage in SMEs: Organising for Innovation and Change
Book Details
PublisherWiley
ISBN / ASIN0470843349
ISBN-139780470843345
CategoryBusiness & Economics
MarketplaceFrance 🇫🇷
Description
This work draws on up to date empirical evidence to illustrate how SMEs can become more innovative through the introduction of new products and services. It discusses the effective and efficient use of information technology by broadening management skills and knowledge.




