Competitive Advantage in SMEs: Organising for Innovation and Change
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Book Details
Publisher
Wiley
ISBN / ASIN
0470843349
ISBN-13
9780470843345
Category
Business & Economics
Marketplace
France 🇫🇷
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Description
This work draws on up to date empirical evidence to illustrate how SMEs can become more innovative through the introduction of new products and services. It discusses the effective and efficient use of information technology by broadening management skills and knowledge.
