The Timid Corporation: Why Business is Terrified of Taking Risk
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Book Details
Author(s)
Benjamin Hunt
Publisher
Wiley
ISBN / ASIN
0470843683
ISBN-13
9780470843680
Category
Business & Economics
Marketplace
France 🇫🇷
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Description
This book looks at changing managerial styles in business and the predominance of risk aversion behavior over risk taking behavior. The author explores the various reasons (regulation and media scrutiny among them) that corporations are becoming more timid and analyzes the consequences this could have on the future of innovation and technological development in the business future.
