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Brand Loyalty: Measurement and Management (Wiley Series on Marketing Management)

AuthorJacob Jacoby, Robert W. Chestnut
PublisherJohn Wiley & Sons Inc
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Book Details

Author(s)Jacob Jacoby, Robert W. Chestnut
PublisherJohn Wiley & Sons Inc
ISBN / ASIN0471028452
ISBN-139780471028451
MarketplaceFrance  🇫🇷

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