World Wide Web Marketing: Integrating the Internet Into Your Marketing Strategy

Businesses are jumping on the Web at lightning speed -- but being first and being best are very different. This is a non-technical but very useful book written by a marketer, for marketers. No nonsense, no technobabble, and plenty of real-world case studies.

• Introduces executives to the World Wide Web
• Helps marketers set realistic goals for online marketing
• Explains how to create interesting and interactive Web pages
• Teaches how to get useful feedback and provide customer service
• Examines the future of online marketing

In a world crowded by thousand-page Internet books, this marketing-oriented title is the choice for anyone who wants to spend more time doing business than turning pages. Imbued with a practical perspective, and filled with advanced marketing techniques.