M–Commerce: Technologies, Services, and Business Models
Book Details
Author(s)Norman Sadeh
PublisherJohn Wiley & Sons
ISBN / ASIN0471135852
ISBN-139780471135852
AvailabilityUsually dispatched within 1-3 weeks
Sales Rank249,426
CategoryComputers
MarketplaceIndia 🇮🇳
Description
The first complete introduction to the technology and business issues surrounding m commerce
With the number of mobile phone users fast approaching the one billion mark, it is clear that mobile e commerce (a.k.a. "m commerce") is the next business frontier. Authored by a recognized international authority in the field, this book describes the brave new world of m commerce for technical and business managers alike. Readers learn about the driving forces behind m commerce, the impact of WAP, 3G, mobile payment, and emerging location sensitive and context aware technologies. A comprehensive look at emerging m commerce services and business models, as well as the changing role of mobile network operators, content providers, and other key players. The author concludes with informed predictions about the future of m commerce.
With the number of mobile phone users fast approaching the one billion mark, it is clear that mobile e commerce (a.k.a. "m commerce") is the next business frontier. Authored by a recognized international authority in the field, this book describes the brave new world of m commerce for technical and business managers alike. Readers learn about the driving forces behind m commerce, the impact of WAP, 3G, mobile payment, and emerging location sensitive and context aware technologies. A comprehensive look at emerging m commerce services and business models, as well as the changing role of mobile network operators, content providers, and other key players. The author concludes with informed predictions about the future of m commerce.
