The Power of Logos: How to Create Effective Company Logos

This book brings together both design and marketing expertise to explain how to create a truly effective company logo. It demonstrates and explains how to integrate concepts such as credibility, familiarity, and the essential spirit of a business into a logo design. Written for both the designer and the company manager, it defines the meaning of "credibility" and then demonstrates the kinds of qualities that convey credibility in a company logo. You need this book if you are: A designer attempting to understand:

• marketing and business concepts
• how to translate "credibility" into design
• the defining qualities of a business
• what a client is saying
• the many applications of a logo

A manager attempting to understand:

• how to approach the task of creating a logo
• the designer’s perspective
• what message a company logo should convey
• how design can be used to symbolize expertise
• how to communicate clearly with a designer