The Entrepreneur Magazine Small Business Advisor (Entrepreneur Magazine Series)

Small businesses--those with fewer than 100 employees--account for over 97 percent of all businesses in the U.S. today. If your idea of the American Dream is to join this booming sector with a business of your own, you'll need at least one easy-to-use but comprehensive resource that addresses the inevitable questions in a simplified yet satisfactory manner. The second edition of The Entrepreneur Magazine Small Business Advisor, shaped by the experienced editorial staff of this 20-year-old periodical for aspiring corporate magnates, is just such a reference. Organized logically into sections on "Starting," "Managing," and "Growing Your Business," it covers everything from evaluating your ideas and personal plans to location, licensing, financing, record-keeping, credit management, marketing, sales, expansion, and even selling your business. It doesn't have all the answers, of course, but in almost 650 pages, it does offer quite a bit of help. --Howard Rothman