Managing and Using Information Systems: A Strategic Approach
Book Details
Author(s)Keri E. Pearlson, Carol S. Saunders
PublisherWiley
ISBN / ASIN0471346446
ISBN-139780471346449
Sales Rank3,876,827
MarketplaceUnited States 🇺🇸
Description
* Concepts are presented in clear, non-technical jargon.
* Presents proven strategies for integrating IT with business strategies to create competitive advantages for organizations.
* Current readings and Web links bring basic issues up to date with examples of how successful managers implement IT.
* Presents proven strategies for integrating IT with business strategies to create competitive advantages for organizations.
* Current readings and Web links bring basic issues up to date with examples of how successful managers implement IT.
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