Data Management: Databases and Organizations

Now in a completely updated and revised Fourth Edition, this highly readable book emphasizes the core data management skills needed to succeed in today's business environment. The book presents a real-world, management perspective and offers fully integrated coverage of data modeling and SQL.
* New chapter on future directions, including u-commerce.
* New material on data integration, data quality, and data schemas.
* Includes reference sections on data modeling and SQL.
* Presents the "big picture" of data management.