Essentials of Marketing Research, 2nd Edition
Book Details
PublisherWiley
ISBN / ASIN047141235X
ISBN-139780471412359
Sales Rank1,408,134
MarketplaceUnited States 🇺🇸
Description
Contains detailed discussions of the process, with numerous examples from the industry.
* Coverage on international marketing research expands the readers' ability to deal with issues that are not encountered in the domestic country research.
* Discussion on how to apply marketing research in various marketing applications is presented.
* Coverage on international marketing research expands the readers' ability to deal with issues that are not encountered in the domestic country research.
* Discussion on how to apply marketing research in various marketing applications is presented.
More Books by V. Kumar, David A. Aaker, George S. Day
