Strategic Marketing Management, 6th Edition (Strategic Market Management)
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Book Details
Author(s)
David A. Aaker
Publisher
Wiley
ISBN / ASIN
0471415723
ISBN-13
9780471415725
Marketplace
France 🇫🇷
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Description
Focuses on the need to analyze the external environment and the competitive marketplace to make strategic market selections and competitive positioning decisions.
- The most complete, systematic approach to external analysis available.
- Addresses key current strategy issues, and is noted for its extensive use of business examples.
