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Lateral Marketing: New Techniques for Finding Breakthrough Ideas

AuthorPhilip Kotler, Fernando Trias de Bes
PublisherWiley
CategoryHardcover
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Book Details

Author(s)Philip Kotler, Fernando Trias de Bes
PublisherWiley
ISBN / ASIN0471455164
ISBN-139780471455165
CategoryHardcover
MarketplaceUnited States  🇺🇸

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