Bank Marketing for the 90's: New Ideas from 55 of the Best Marketers in Banking
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Book Details
Author(s)
Don Wright
Publisher
Wiley
ISBN / ASIN
0471522643
ISBN-13
9780471522645
Category
Business & Economics
Marketplace
India 🇮🇳
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Description
Having spent 38 years in banking, including 21 as a CEO, the author believes that marketing is the foundation of the banking business and the key to its survival. Profound changes have occurred in the use and influence of marketing in the banking industry. Contains the best marketing ideas for financial institutions in the 1990's, developed by some of the top and most respected marketers in banking.
