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New Product Development: Managing and Forecasting for Strategic Success (Portable MBA (Wiley)) Buy Now 🇺🇸 Buy Now $19.12 USD www.amazon.com

New Product Development: Managing and Forecasting for Strategic Success (Portable MBA (Wiley))

Author Robert J. Thomas
Publisher Wiley
Book Details
Author(s) Robert J. Thomas
Publisher Wiley
ISBN / ASIN 0471572268
ISBN-13 9780471572268
Availability In Stock
Marketplace United States
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Description
Learn how to maintain a firm grasp of a project throughout its development, how to forecast with greater accuracy and how to ensure the successful launch of a product. Covers new consumer and industrial products, the latest services and technologies. Contains a slew of examples and case studies to illustrate concepts.
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