New Product Development: Managing and Forecasting for Strategic Success (Portable MBA (Wiley))
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Book Details
Author(s)
Thomas, Robert J.
Publisher
Wiley
ISBN / ASIN
0471572268
ISBN-13
9780471572268
Marketplace
United Kingdom 🇬🇧
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Description
Learn how to maintain a firm grasp of a project throughout its development, how to forecast with greater accuracy and how to ensure the successful launch of a product. Covers new consumer and industrial products, the latest services and technologies. Contains a slew of examples and case studies to illustrate concepts.
