Basic Marketing Management
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Book Details
Author(s)
Douglas J. Dalrymple, Leonard J. Parsons
Publisher
Wiley
ISBN / ASIN
047158603X
ISBN-13
9780471586036
Marketplace
France 🇫🇷
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Description
Focuses on all aspects of planning, coordinating and executing marketing strategy. Includes the main concepts and terms associated with marketing management. Contains new chapters on competitive analysis, sales promotion, direct marketing and an increased emphasis on international trade and foreign marketing strategies.
