A Double Scotch: How Chivas Regal and The Glenlivet Became Global Icons
Book Details
Author(s)F. Paul Pacult
PublisherWiley
ISBN / ASIN0471662712
ISBN-139780471662716
AvailabilityUsually ships in 24 hours
Sales Rank1,142,305
MarketplaceUnited States 🇺🇸
Description
A Double Scotch tells the intertwined success stories of Chivas Regal and The Glenlivet two Scotch whisky brands recognized the world-over for their unparalleled quality. Founded by Scottish grocers from Aberdeen, Chivas Regal stands as the world's most popular prestige blended Scotch. First distilled by a pistol-packing Highlander, The Glenlivet is today the top-selling single-malt Scotch in America. F. Paul Pacult explores these two iconic spirits and tells the remarkable story of the two families who endured numerous hardships to build their brands. A business book that goes down easy, A Double Scotch tells the story of the world's favorite whiskies, and the story of the nation and families that made them so.
