Innovate or Perish: Managing the Enduring Technology Company in the Global Market
25.45
USD
Book Details
Author(s)
Edward Kahn,
Publisher
Wiley
ISBN / ASIN
047177930X
ISBN-13
9780471779308
Sales Rank
#4,436,662
Category
Law
Marketplace
United States 🇺🇸
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Description
Essential reading for IP managers and corporate executives, Innovate or Perish is a new road map equipping readers with the principles and tools needed for their companies to compete in the emerging creativity economy. Edited by Edward Kahn, this seminal book includes contributions from seasoned intellectual property (IP) professionals—including Ed Walsh, Karl Jorda, Wayne Jaeschke, Abha Divine, and Damon Matteo.
