Infotrends: Profiting From Your Information Resources

A guide to capitalizing on new information technologies. Surveys opportunities presented by changing trends in telecommunications and office automation technology, and cites examples of moneymaking ideas using a company's existing databases and expertise. Actual examples from companies like Sears, Du Pont, GM, and Federal Express. Offers a multitude of ideas that managers can use right away--from retraining employees using videodisks to letting customers tap into a company's database.