Media Effects Research: A Basic Overview
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Book Details
Author(s)
Glenn G. Sparks
Publisher
Cengage Learning
ISBN / ASIN
049556785X
ISBN-13
9780495567851
Category
Business & Economics
Marketplace
France 🇫🇷
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Description
MEDIA EFFECTS RESEARCH provides an excellent introduction for students studying mass media's effects on society. Through an engaging narrative style, the author presents fascinating research findings on media's impact and related mass media theories. Students are provided a clear perspective of the relationship between science, methods, and practical questions about the effects of mass media.
