Creative Advertising: Ideas and Techniques from the World's Best Campaigns
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Book Details
Author(s)
Mario Pricken
Publisher
Thames & Hudson
ISBN / ASIN
0500284768
ISBN-13
9780500284766
Marketplace
India 🇮🇳
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Description
Unravels the creative processes behind some of the most original and effective advertising campaigns in recent years. Pricken showcases over 200 examples of international advertising from a wide range of media including magazines and billboards, television, cinema and the Internet.
