National Cultures and International Competition: The Experience of Schering AG, 1851-1950 (Cambridge Studies in the Emergence of Global Enterprise) Buy on Amazon

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National Cultures and International Competition: The Experience of Schering AG, 1851-1950 (Cambridge Studies in the Emergence of Global Enterprise)

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Book Details

ISBN / ASIN0521814812
ISBN-139780521814812
AvailabilityUsually ships in 24 hours
Sales Rank6,104,250
MarketplaceUnited States  🇺🇸

Description

This history of Schering AG (one of Germany's best known pharmaceutical companies) traces its origins as a pharmacy in the middle of the nineteenth century to the first steps of its re-birth as a multinational corporation in 1950. It reveals the various stages of Schering's development, its relationships to other chemical companies, government, bankers and other shareholders. The book presents this corporate history in the context of Schering's changing and increasingly hostile political, social and economic environment.

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