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Marketing Management: Strategy and Action

AuthorHenry Assael
PublisherKent Pub Co
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Book Details

Author(s)Henry Assael
PublisherKent Pub Co
ISBN / ASIN0534047882
ISBN-139780534047887
MarketplaceFrance  🇫🇷

Description

This book should be of interest to students taking marketing courses at an intermediate level on degree, diploma and MBA programmes.
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