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Services Marketing People - Technology - Strategy (Custom Edition For University of Central Florida)

Name: Services Marketing People - Technology - Strategy (Custom Edition For University of Central Florida)
Author: Christopher Lovelock / Jochen Wirtz
ISBN: 9780536830975

AuthorChristopher Lovelock / Jochen Wirtz

PublisherPearson Custom Publishing

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Book Details

Author(s)Christopher Lovelock / Jochen Wirtz

PublisherPearson Custom Publishing

ISBN / ASIN0536830975

ISBN-139780536830975

Sales Rank13,989,626

MarketplaceUnited States 🇺🇸

Description

Services Marketing People - Technology - Strategy Custom Edition for University of Central Florida 2004 - 5th Edition 652 pages