Sports and Entertainment Marketing (WinningEdge Titles)
Book Details
Author(s)Ken Kaser, Dotty Boen Oelkers
PublisherSouth-Western
ISBN / ASIN0538445149
ISBN-139780538445146
CategoryBusiness & Economics
MarketplaceFrance 🇫🇷
Description
SPORTS AND ENTERTAINMENT MARKETING 3E continues to use sports and entertainment topics as the foundation for teaching marketing concepts. Each marketing function is incorporated throughout the text and is highlighted with an icon to indicate how it is used in the marketing process.
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