Sports and Entertainment Marketing (WinningEdge Titles)
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Book Details
Author(s)
Ken Kaser, Dotty Boen Oelkers
Publisher
South-Western
ISBN / ASIN
0538445149
ISBN-13
9780538445146
Category
Business & Economics
Marketplace
France 🇫🇷
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Description
SPORTS AND ENTERTAINMENT MARKETING 3E continues to use sports and entertainment topics as the foundation for teaching marketing concepts. Each marketing function is incorporated throughout the text and is highlighted with an icon to indicate how it is used in the marketing process.
