Principles of Marketing
80.95
USD
Book Details
Author(s)Dean Palmer, William A. Stull
PublisherSouth-Western Educational Pub
ISBN / ASIN0538604379
ISBN-139780538604376
Sales Rank2,899,824
CategoryBusiness & Economics
MarketplaceUnited States 🇺🇸
Description
This textbook provides a comprehensive overview of the marketing process and marketing strategies. Topics include international marketing, computers, ethics, and legal issues.
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