Principles of Marketing
80.95
USD
Book Details
Author(s)
Dean Palmer, William A. Stull
Publisher
South-Western Educational Pub
ISBN / ASIN
0538604379
ISBN-13
9780538604376
Sales Rank
#2,899,824
Category
Business & Economics
Marketplace
United States 🇺🇸
Ratings & Reviews
No reviews yet — be the first!
No reviews yet.
Description
This textbook provides a comprehensive overview of the marketing process and marketing strategies. Topics include international marketing, computers, ethics, and legal issues.
