Principles of Marketing
Book Details
Author(s)Dean Palmer, William A. Stull
PublisherSouth-Western Educational Pub
ISBN / ASIN0538604379
ISBN-139780538604376
CategoryBusiness & Economics
MarketplaceFrance 🇫🇷
Description
This textbook provides a comprehensive overview of the marketing process and marketing strategies. Topics include international marketing, computers, ethics, and legal issues.
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