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Selling: Helping Customers Buy

AuthorRoger Ditzenberger, John Kidney
PublisherSouth-Western Educational Pub
CategoryHardcover
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Book Details

Author(s)Roger Ditzenberger, John Kidney
PublisherSouth-Western Educational Pub
ISBN / ASIN0538605316
ISBN-139780538605311
CategoryHardcover
MarketplaceFrance  🇫🇷

Description

This book emphasizes the feature-benefit concept of selling, stressing customer and human relations.

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