Retail Merchandising: Consumer Goods & Services
Book Details
Author(s)
Harland E. Samson, Wayne G. Little
Publisher
South-Western Pub
ISBN / ASIN
0538613262
ISBN-13
9780538613262
Category
Business & Economics
Marketplace
France 🇫🇷
Ratings & Reviews
No reviews yet — be the first!
No reviews yet.
Description
Now featuring full-colour photographs, the 11th edition of this text has been revised to stay current with the world of merchandizing. Two continuing projects: developing a business plan and developing a career plan, provide opportunities for users to practice what they have learned. This textbook focuses on the field of retail merchandizing from a business management point of view.
