Mastering Global Markets: Strategies For Today's Trade Globalist

Name: Mastering Global Markets: Strategies For Today's Trade Globalist
Author: Michael R. Czinkota, Ilkka A. Ronkainen, Bob Donath
ISBN: 9780538726658

Author Michael R. Czinkota, Ilkka A. Ronkainen, Bob Donath

Publisher South-Western Educational Pub

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Book Details

Author(s) Michael R. Czinkota, Ilkka A. Ronkainen, Bob Donath

Publisher South-Western Educational Pub

ISBN / ASIN 0538726652

ISBN-13 9780538726658

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Description

This book is designed for business professionals that are either thinking about taking their business globally or want to improve their global strategy. Beginning first with an overview of the global business environment, Mastering Global Markets: Strategies for Today's Trade Globalist covers all aspects of entering global markets from strategic planning to tactical implementation.