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Core Concepts: Marketing

AuthorRoy T. Shaw
PublisherSouth-Western Pub
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Book Details

Author(s)Roy T. Shaw
PublisherSouth-Western Pub
ISBN / ASIN0538836598
ISBN-139780538836593
MarketplaceFrance  🇫🇷

Description

This text identifies and describes all of the philosophies, principles, means and methods required for effective marketing.
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