Management: Meeting and Exceeding Customer Expectations (Gc - Principles of Management Series)
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Book Details
Author(s)
Warren R. Plunkett, Raymond Attner,
Publisher
South-Western College Pub
ISBN / ASIN
0538856599
ISBN-13
9780538856591
Category
Management
Marketplace
France 🇫🇷
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Description
The central theme of the sixth edition is meeting and exceeding customer expectations by integrating a Rcustomer firstS theme into each of the basic management concepts. The new edition also discusses the contemporary management issues of quality, ethics, global applications, leadership, and diversity.
