Genius Simple Branding
Book Details
Author(s)
Andy Cleary
Publisher
Lulu
ISBN / ASIN
0557065720
ISBN-13
9780557065721
Category
Paperback
Marketplace
France 🇫🇷
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Description
What is the Branding magic that Coke and Nike have that you don't? Find out how rapidly growing companies take Branding far beyond trade names and logos. Flip over the brands of successful companies and you will discover a new world of well crafted branding promises, positioning, branding maps
