Principles of Marketing
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Book Details
Author(s)
Philip Kotler, Gary Armnstrong
Publisher
Prentice Hall College Div
ISBN / ASIN
0558366384
ISBN-13
9780558366384
Marketplace
France 🇫🇷
Description
This great value Multi Pack combines the expertise of best selling author Frances Brassington's "Principles of Marketing 3/e" (ISBN:0273657917) with the brand new "Marketing in Practice DVD" (ISBN: 0273681028) which includes a series of real life case studies from some of the world's leading businesses.
