Dictionary of Marketing
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Book Details
Author(s)
Wolfgang J. Koschnick
Publisher
Gower Pub Co
ISBN / ASIN
0566076128
ISBN-13
9780566076121
Marketplace
France 🇫🇷
Description
This dictionary contains more than 5000 definitions and explanations of the terms used in the fields of marketing and advertising. In cases where a term or definition was originated by, or is otherwise closely linked with, a specific person, the name is given in parenthesis.
