How to Market Tourism Attractions, Festivals and Special Events: A Practical Guide to Maximising Visitor Attendance and Income

This is a practical, "how-to" guide to the marketing of tourist attractions, festivals and special events which uses case studies to emphasize key points and good pratice. It deals separately with the different requirements of marketing both tourism attractions, and special events and festivals. It should be useful to both experienced and inexperienced managers and organizers. It is aimed at local authority tourism development officers, tourism information centres, national and regional tourist boards, ILAM members, public and private sector tourism attractions.