The Dream Job: Sports Publicity Promotion and Marketing
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Book Details
Author(s)
Melvin Helitzer
Publisher
Univ Sports Pr
ISBN / ASIN
0614046769
ISBN-13
9780614046762
Marketplace
France 🇫🇷
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Description
This book is designed for sports media and marketing courses. Features include 25 SID responsibilities, 16 basic press release rules, 35 types of sports features, and 55 news conference checklist items. The book explains how to get guests booked on radio and TV, get publicity photos printed, create an effective press box and a productive media tour, get a major event staged, and get a star named All-American.
